Squatty Potty's Toilet Paper Foam is a new product that may be used as an alternative to wet wipes. While there are many wet wipes on the market that are branded as "flushable," waste water officials have found that these wipes contribute to clogged sewers. In London last year, a 130-ton "fatberg"—a blockage of congealed food fat—was removed from the city's sewer system, which started a conversation about potentially banning wet wipes.
The eco-friendly Toilet Paper Foam is designed to be applied directly to toilet paper, with a cooling formula of aloe and witch hazel.
As ever, Squatty Potty's newest ad takes a humorous approach, complete with a plumber character named "Loo" sporting a cap, a green shirt and overalls and other visuals that remind of a popular video game.
Why This Trend Is Growing
- Eco-friendly Personal Care
- Opportunities for disruptive innovation lie in developing eco-friendly alternatives to commonly used personal care products.
- Flushable Product Alternatives
- There is potential for disruptive innovation in creating alternatives to flushable products that cause damage to sewer systems.
- Humorous Advertising for Sustainable Products
- Brands can explore disruptive innovation by using humor to promote sustainable and eco-friendly products.
Industries Being Reshaped
- Personal Care
- The personal care industry can benefit from disruptive innovation by creating eco-friendly alternatives to wet wipes and other harmful products.
- Waste Management
- Innovations in waste management can address the issue of clogged sewers caused by products like wet wipes, presenting disruptive opportunities.
- Marketing and Advertising
- There is potential for disruptive innovation in the marketing and advertising industry by using humor and creativity to promote sustainable products.
