Williams Sisters and Manning Brothers for Oreo

By: Marissa Brassfield - Published: Aug 28, 2008 • References: daveibsen.typepad
In a new ad campaign for Oreo cookies, the Williams sisters and the Manning brothers have decided to test their athletic prowess competing for the Oreo Double Stuff Racing League.

This fictional league—and competition—takes cues from the different ways consumers eat Oreos. At the Nabisco website, users can compete as animated versions of the celebrity siblings.

By participating in the faux sport, the Manning brothers and Williams sisters have drawn tongue-in-cheek comparisons to other two-sport athletes like Bo Jackson, Deion Sanders and Michael Jordan. Stats for Sibling Athlete Ads Trending: Older & Average
Research: 6,779 clicks in 404 w
Interest: 4 minutes
Concept: Sibling Athlete Ads
Related: 53 examples / 41 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: athletes as religious figures, olympic advertising, and olympic triathlete models.