The Spinal Column Singlet Lets You Rock X-Ray Styles

By: Vittoria Natarelli - Published:   Updated: Jul 27 2011 • References: playbysarahreilly and incrediblethings
The Spinal Column Singlet is from PLAY by Sarah Reilly. The singlet has a beautiful spine along the middle back in black and white. The designer defines the shirt's color as "Bone," and the shirt is made of 94% bamboo.

Since what is in the inside matters most, this shirt is perfect for the person willing to expose something deeper. The Spinal Column Singlet adds some spooky X-ray to rad fashion.

Implications - Many consumers today relish in products that contain realistic or natural characteristics. These consumers will likely invest in products with minimalistic designs or literal designs. Businesses with products that embody similar or comparable characteristics will certainly fare well in today's industry by appealing to consumers with this very specific set of preferences.