Burger King's Kinetic Energy-Harvesting Speed Bumps
A Burger King store in North Carolina saw the starting and stopping at their drive-through as a waste of energy, so is installing MotionPower Energy Harvesting speed bumps. The speed bumps use the friction to create clean energy. A great (and frankly surprising) joint venture.
Implications - Consumers are looking to reduce their carbon footprints on the planet thanks to the recent insurgence of environmental research to have permeated the media. Corporations looking to appeal to the general public may do so by using green initiatives in their product lines and services.Stats for Eco-Friendly Drive-Throughs Trending: Older & Average
Traction: 5,546 clicks in 290 w
Interest: > 3 minutes Concept: Eco-Friendly Drive-Throughs
Related: 42 examples / 32 photos
Segment: Neutral, 18-55 Comparison Set: 15 similar articles, including: fast food car chargers, fake speed bumps, and traffic jam cafes.