The Soratobu Pikachu Project Brings an Iconic Pokémon to the Skies
Josh Thompson-Persaud — June 28, 2021 — Marketing
References: flying-pikachu & kotaku
All Nippon Airways, the largest air airline in Japan, launched the Soratobu Pikachu Project which will see graphics of the iconic perky Pokémon cover its newest plane. The Pokémon-themed plane is the latest in a long tradition of All Nippon Airway's planes decked out in Pocket Monster decals. The Soratobu Pikachu Project features a total of ten Pikachus holding balloons with different expressions set along the body of the aircraft. The Pokémon logo can be spotted on the bottom of the vertical stabilizer in the rear.
The Soratobu Pikachu Project adds a dash of playful whimsy to the flying experience. Extending on that experience, a Pikachu peeks out from a window on the bottom of the aircraft as if greeting those below. The Soratobu Pikachu Project serves to increase the brand's recognition and cultural appeal. The plane will fly under All Nippon Airway's cost-effective subsidiary Skymark Airlines.
Image Credit: Kotaku
The Soratobu Pikachu Project adds a dash of playful whimsy to the flying experience. Extending on that experience, a Pikachu peeks out from a window on the bottom of the aircraft as if greeting those below. The Soratobu Pikachu Project serves to increase the brand's recognition and cultural appeal. The plane will fly under All Nippon Airway's cost-effective subsidiary Skymark Airlines.
Image Credit: Kotaku
Trend Themes
1. Character-themed Planes - Incorporating popular characters into plane designs has the potential to enhance the flying experience and increase brand recognition.
2. Playful Branding - Incorporating playful and whimsical design elements into branding strategies can help businesses stand out and appeal to a wider audience.
3. Cultural Appeal - Bringing elements of popular culture into business strategies can increase brand recognition and appeal to a diverse customer base.
Industry Implications
1. Airlines - Airlines can incorporate character-themed designs and playful branding to provide a unique and memorable flying experience for customers.
2. Entertainment - Collaborating with airlines to design character-themed planes can be a new revenue stream for entertainment companies and increase the reach of their IP.
3. Tourism - Incorporating playful and cultural elements into tourism strategies can attract a wider range of travelers and increase destination appeal.
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