AXE Measures Your Social Media Activity to Tell If You're a Try-Hard

By: Laura McQuarrie - Published: May 30, 2014 • References: socialeffortscale & digitalbuzzblog
Plain and simply, the Social Effort Scale is designed to tell you if you're trying too hard online. There are now millions of photos tagged with terms like "selfie," "baller," "slick" and even "youwantthis," but as the Social Effort Scale has determined, women typically find men with a scores over 150 unattractive, due to them seeming like they're "trying too hard."

On the Social Effort Scale site, you can log in with either Twitter, Facebook or Instagram, and have your hashtags tracked to see if you're trying too much or not enough. The platform is presented by AXE Matte Effect and although there's barely any mention of the product, that's precisely the point, since the product is all about "Less Effort. More Style." Stats for Social Media Coolness Scales Trending: Older & Buzzing
Research: 1,224 clicks in 103 w
Interest: > 3 minutes
Concept: "social Media Activity"
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: romantic food pairing ads, social media-sourced ads, and social media disinterest stats.