Rookie

armedangels presents eco+ethical+charity+hot apparel

By: Philipp - Published:   Updated: Aug 10 2011 • References: armedangels.de & blog.armed-angels
A start-up fashion label by the name of armedangels establishes a new level of ethics and customer integration, which they call Social Fashion. Within their production they strongly reject child-labour, use organic cotton only and the whole process is fair-trade certified. From each sold item 3,33Euros go to aid projects. Additionally customers can participate by sending in designs, voting designs, applying as models, voting for models. Soon a fully functioning community network will be implemented.

Implications - Armedangels is a brand strongly opposed to the predominant production methods of the fashion industry such as child labor, pollution and wage exploitation. Those opposed to these elements of apparel production can take a stand with their stylish fashion.

Stats for Social Fashion Trending: Older & Chilly
Traction: 2,805 clicks in 376 w
Interest: 4 minutes
Concept: Social Fashion
Related: 66 examples / 51 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: sensual armchair editorials, sonic wine decanters, and fur water bottles.