Big screens and surround sound just aren't enough to attract DVD customers anymore. Wal-Mart is ready to take movie watching to the next level with "smell-o-vision", adding yet a third sensory experience to media at home.
The DVDs release scents through elextronic wafers at timed moments throughout the videos. Picture a group of young women primping for a night out and suddenly your living room is filled with the scent of Tom Ford's Black Orchid eau de parfum. Imagine watching Pirates of the Caribbean and having the loud firing of the canons accompanied by the smell of gun powder. Marvelous!
The new DVDs are said to be available early this summer. It'll make you think twice about playing certain movies though; no one wants to endure the vile smells accompanying Fat Bastard's trips to the bathroom in Austin Powers or Shrek's stinky home in the swamp. TV shows on DVD like Fear Factor or Survivor could be equally unpleasant.
Just how long will the smell linger? Imagine watching Grease and John Travolta is smoking up a storm... will you be able to get that tobacco odour out of your couch cushions? We'll have to wait and find out.
If they're smart they'll feature a disable feature. Just like there is "mute" or "subtitles off," they would have to feature a "shrink stink" option to keep consumers happy.
Smell-o-Vision At Wal-Mart
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