In anticipation of the holiday season, Dewey Crush launched the Skinny Orange Crush as a better-for-you festive beverage. The skinny version of the Original Orange Crush is made with real vodka, triple sec, real juice, and lemon lime soda, now with half the calories (130 to be exact) and 50% less sugar. These tasty beverages also contain 4.5% alcohol. Moreover, the beverage is free of the eight top allergens, including gluten.
The health and wellness industry is focusing more on balanced indulgence--since consumers are less focused on restrictive dieting and more on their overall well-being. These consumers turn to brands that give them opportunities to indulge, but in a more mindful, health-focused manner. As a result, we can expect to see more health-focused alcoholic beverages like Skinny Orange Crush.
Key Themes Behind This Trend
- Health-focused Alcoholic Beverages
- Alcoholic beverage companies can create more drinks that focus on healthy ingredients and lower calories to meet the demand of wellness-minded consumers.
- Balanced Indulgence
- There is a growing demand for products that allow consumers to indulge, but in a more mindful, health-focused manner.
- Free-from Foods and Beverages
- Consumers, particularly those with food allergies and intolerances, increasingly seek out products free from common allergens and containing natural, real ingredients.
Where This Applies
- Alcohol and Beverage Industry
- The alcohol industry can capitalize on the trend of balanced indulgence by creating more health-focused drinks with lower calories and healthier ingredients.
- Health and Wellness Industry
- The health and wellness industry can tap into the trend of free-from foods and beverages by offering more options that are free of common allergens and contain natural, real ingredients.
- Food and Beverage Industry
- The food and beverage industry can leverage consumer demand for healthier ingredients and lower calorie options by offering more products that cater to these preferences.
