Superstar

The Sivo Lenses Campaign Unveils Scary Situations as They are

By: Meghan Young - Published: • References: jwt & ibelieveinadv
A person should always have there wits about them, and that includes their physical senses as shown in the SIVO Lenses campaign. In particular, the print ads show how important proper vision can be. When a person can only see blurry scenes, there is a lot of room for deception and trouble.

The SIVO Lenses campaign was conceived and executed by JWT, an ad agency based in Tunis, Tunisia. Art directed by M’Timet Racem with creative direction by El Zoghlami Ahmed, the ad campaign was photographed by Chalghoum Karim. Beyond the Sivo lens promoted in the ads, the image is blurred out. Without the glasses, a person could easily mistake the scenarios as safe. They are far from that, however. For instance, what looks like a family portrait is actually a kidnapping. Stats for Deceiving Vision Ads Trending: Older & Buzzing
Traction: 7,039 clicks in 131 w
Interest: 2.8 minutes
Concept: Sivo Lenses Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: feather turbine ads, bunny-shadow alcohol ads, and beggar hood ornament ads.