As part of their marketing campaign, Silverjet Airlines is promoting 'Women Only' washrooms with a very racy video. It seems the airline is making full use of The Mile High Club concept to promote their unique offering.
Implications - One in five toilets on the Boeing 767s that Silverjet runs will be women-only. The lady passengers on silver class comfort flights between New York and London now have more to look forward to other than being on a carbon neutral flight. The washrooms will get a full feminized makeover. From pink walls to pretty lighting and an additional mirror, Silverjet is certainly trying to capture the hearts of female business travelers.
Stats for Mile High Club For Women Used to Promote Women Only Bathrooms
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Research: 11,517 clicks in 471 w
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Concept: Mile High Club For Women Used To Promote Women Only Bathrooms
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Segment: Females, 18-35
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Mile High Club For Women Used to Promote Women Only Bathrooms
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