Popeyes may be best known for its chicken, but the chain is in the midst of bolstering its seafood options with the launch of its new Shrimp Roll.
A delicious new seafood offering, the Shimp Roll features the brand’s signature popcorn shrimp paired with shredded green-leaf lettuce, two pickle slices, and blackened tartar sauce – all served on a split toasted brioche hoagie bun. The new dish can be enjoyed la carte, or as part of a Shrimp Roll Combo, which comes with your choice of side and a drink.
As of right now, the new Shrimp Roll has been spotted at select Popeyes and on the brand's website. However, no word yet on its nationwide release date.
Image Credit: Popeyes
What's Driving This Trend
- Seafood Reinvention
- Seafood-focused chains and restaurants can take inspiration from Popeyes to bring new, unique seafood options to their menus and diversify their offerings.
- Brioche Hoagie Buns
- Restaurants and bakeries can explore the use of brioche hoagie buns as a delicious alternative to traditional bread options, especially when paired with seafood dishes.
- Popcorn Shrimp Revival
- Popeyes' success with their Shrimp Roll showcases the potential for a revival of popcorn shrimp as a popular menu item, inspiring other restaurants to bring back this classic seafood favorite in new and exciting ways.
Who This Affects Most
- Fast Food Chains
- Fast food chains can look to Popeyes' success with diversifying their seafood options to create their own unique seafood offerings and appeal to a wider range of customers.
- Seafood Restaurants
- Seafood restaurants and establishments can take inspiration from Popeyes' use of brioche hoagie buns to create new and exciting menu items that highlight the versatility of seafood.
- Bakery Industry
- Bakeries can explore the use of brioche hoagie buns in conjunction with seafood dishes as a way to expand their business and capture a new market of customers looking for unique, high-quality bread options.
