A little known band named Oi Va Voi made a very cool music video for one of their songs using an alternative process involving shredded paper.
According to Vimeo, the video for the song Everytime, “was made with shredding machine. Every third frame of the footage was printed, shredded and shot three times blended with adjacent frames by different stripes configuration.”
The video was made by Katarzyna Kijek and Przemysław Adamski.
Implications - Consumers are constantly looking for products that push the limits on creativity. Designs that strive for more than what is expected are appealing to those who want to stand out from the crowd. In order to speak to these customers, companies could focus on this.
Why This Trend Is Growing
- Alternative Music Videos
- Opportunity for bands and musicians to experiment with unconventional and creative approaches to music video production.
- Stop Motion Effects
- Potential for filmmakers and animators to explore innovative techniques to create visually captivating and unique videos.
- Paper Artistry
- Emerging trend of using paper as a medium for artistic expression, providing opportunities for artists to showcase their skills and creativity.
Industries Being Reshaped
- Music Industry
- Disruptive innovation opportunity for record labels and music platforms to support and promote experimental and visually stunning music videos.
- Film Industry
- Potential for filmmakers and production studios to incorporate unconventional visual techniques like stop motion effects into their projects, attracting audiences seeking unique cinematic experiences.
- Art Industry
- Opportunity for art galleries, art collectors, and exhibition spaces to showcase and promote the emerging trend of paper artistry, attracting art enthusiasts looking for innovative and tactile art forms.
