Strada Ad Capitalizes on Fashionista Staples

By: Ayman - Published: Dec 20, 2008 • References: adsoftheworld
It’s a well-known fact that a LBD (Little Black Dress) is an essential component in any stylish woman’s wardrobe. Women’s shoe brand, Strada, use that notion to promote their shoes.

The ad is an illustration of a female wearing a black dress that looks like a Strada shoe with a copy that reads, "Strada… like a little black dress."

The ad was created by New Moment New Ideas Company Y&R;(Belgrade, Serbia) with creative director Dragan Sakan and Copywriter / Art Director Slavisa Savic. Stats for Shoes as Little Black Dresses Trending: Older & Mild
Research: 3,120 clicks in 388 w
Interest: 4 minutes
Concept: Shoes As Little Black Dresses
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: plastic fantastic shoe ads, shoe addiction, and celebrity wardrobe advice.