19 Shapewear Innovations

Slimmers and Boosters, from Man Girdles to Padded Crotch Jeans

No one is ever completely happy with their bodies and apparel companies who have dived into the shapewear business are definitely taking advantage of this insecurity.

Developments and innovations in shapewear—pieces of clothing that will change the way your body looks—are flooding the market. Whether you want broader shoulders, slimmer thighs, or some extra, ahem, bulk down there, there’s something for everybody and every body. From fake skin suits to thigh corsets, this cluster is all about body-shaping apparel that will give you the body you want!

SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 73%
Freshness 8%

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