For 'Sexy Couture' in Flair, model Elena Melnik appears in the blown-out shots decked in haute outfits. Inviting designs by Valentino, Dior, Christian Lacroix, Armani PrivÃ© and Givenchy were deemed as enticing enough to be featured in the racy editorial.
Implications - In contemporary culture, sexual appeal has the power to sell a product. Due to an overexposure of graphics and commodities, it is difficult to gain attention from consumers; however, fascination with a seductive human body still garners recognition. Companies should consider how to imbue their products with this sexual appeal in order to have leverage over their competitors.