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Setting Your Kid's Speed Limit

MyKey

Ford wants to help parents sleep better at night, which is why new Ford vehicles will soon implement the MyKey system, a ‘smart’ key that aims to help teenage-drivers be safe.

Listen to some of these features. Parents can set the maximum speed limit and stereo volume! Sound alarms can be preset to remind young drivers of their speeds. There is even a Beltminder system that mutes the stereo until the seatbelts are used. This is niche building at its finest.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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