The Sea Shepherd campaign may be very graphic, but it shocks people into an awareness of a particular form of animal abuse: Predatory fishing. While it is bad enough that fish are purposefully hunted prey, the fact that this form of fishing often brings harm to other animals is unacceptable.
Put together by Heads, an ad agency based in Rio de Janeiro, the Sea Shepherd campaign reads, "Predatory fishing doesn’t only threatens ocean life." In the images above a bear and bird are violently harpooned through the head as they try to feed on the fish they have caught. The Sea Shepard campaign was art directed by Fernando Maciel with creative direction by Flávio Medeiros, Luis Christello, Kike Borell and photography by Manipula Studio.
Stats for Violently Harpooned Ads
Trending: Older & Average
Research: 6,013 clicks in 204 w
Interest: 1.4 minutes
Concept: Sea Shepherd Campaign
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: premature attendance ads, watercolor makeup ads, and logo tattoo ads.
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