Superstar

Scrabble by Andrew Capener Uses Design to Spell Deluxe

By: Amelia Roblin - Published: • References: drewcapener & lovelypackage
The beloved board game could really use an aesthetic overhaul, and Scrabble by Andrew Capener takes full advantage of the pastime's typographic quality to create brand packaging.

The box now sits upright with a clean "A" tile as its sole label. Behind the birch case, a walnut set of drawers pull out to reveal nine magnetized pieces of the board that can be placed together to create the game's grid. Exploring the options of custom chosen typefaces for each edition, Scrabble by Andrew Capener is the next generation of the literary game I'd love to get my hands on. Stats for Elegant Word Game Redesigns Trending: Older & Average
Traction: 11,590 clicks in 196 w
Interest: 4 minutes
Concept: Scrabble By Andrew Capener
Related: 55 examples / 42 photos
Segment: Neutral, 12-55+
Comparison Set: 20 similar articles, including: nerdalicious keyboards, $20,000 game board, and chocolate scrabble.