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Scientology is newest NASCAR sponsor

Tom Cruise came to Charlotte in 1989 to film "Days Of Thunder." Little did we know that someday his idealogy would come zooming back to NASCAR as a sponsor.

Racin' fans, brace yourselves for some couch-jumping news: Scientology is ridin' shotgun.

A No. 27 red Taurus emblazoned with "DIANETICS" and featuring the volcano from the cover of L. Ron Hubbard's book has been tearing around California's Irwindale Speedway.

(No word on whether the car can fix itself; Cruise recently bragged that wife Katie Holmes needed no anti-depressants for her post-partum depression.)

NASCAR is decidedly reluctant to comment on scientology's sponsorship. "This has generated a lot of interest the past few days," NASCAR PR man Scott Warfield tells me. Not surprisingly, he didn't want to say much more. "It's not really something we want to comment on. It's a minor league, small-team sponsorship deal."

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MARKETTop markets: North America, Europe, Asia
GENERATION
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  • Gen Alpha
  • Millennial (primary audience)
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