Campaign Proves the "Big Bad Wolf" Isn't

By: Vincent Salera - Published: Feb 1, 2009 • References: missionwolf & adsoftheworld
I really admire all the hard creative work that went into producing this ad campaign for It's not an easy task to get people interested in visiting a site dedicated to saving wolves. I love the use of the vintage-looking storybook illustrations as well as the great copy that explains how wolves have been vilified for decades in children’s literature.

The ads were created by advertising agency 22squared, Tampa, USA with creative direction by John Stapleton and James Rosene. The great copy is by James Rosene. Stats for Rebranding Endangered Animals Trending: Older & Mild
Research: 6,217 clicks in 381 w
Interest: 4 minutes
Concept: Rebranding Endangered Animals
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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