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Rebranding Endangered Animals Edit
Campaign Proves the "Big Bad Wolf" Isn't

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Rebranding Endangered Animals
Campaign Proves the
Rebranding Endangered Animals - Campaign Proves the
Rebranding Endangered Animals - Campaign Proves the
Rebranding Endangered Animals - Campaign Proves the
Rebranding Endangered Animals - Campaign Proves the
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Rebranding Endangered Animals - Campaign Proves the
Campaign Proves the "Big Bad Wolf" Isn't
 Published: Feb 1, 09
 Views: 2,807

I really admire all the hard creative work that went into producing this ad campaign for MissionWolf.com. It’s not an easy task to get people interested in visiting a site dedicated to saving wolves. I love the use of the vintage-looking storybook illustrations as well as the great copy that explains how wolves have been vilified for decades in children’s literature.

The ads were created by advertising agency 22squared, Tampa, USA with creative direction by John Stapleton and James Rosene. The great copy is by James Rosene.

References:  missionwolf, adsoftheworld

Filed In:  activism,  commercials,  education,  marketing,  print,  social






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FOUR WAYS TO REACT: vote, favorite, add more examples of Rebranding Endangered Animals or comment about Campaign Proves the Big Bad Wolf Isn't.

Favorited by S.j on Feb 1, 09
Favorited by Ariana Shaw on Feb 1, 09
Favorited by Inês Freitas on Feb 2, 09
Favorited by John Natch on Feb 2, 09
Favorited by Princess Blay on Mar 7, 09

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Rebranding Endangered Animals