The Sasha Pivovarova Thomas Wylde Spring/Summer 2011 campaign proves that the color gray is far from bland.
The ad, styled by Maryam Malakpour, features the supermodel looking edgy and glamorous in gun-metal fashions and a luxurious matching bag. Her messy hair and steely gaze captures the rocker-chic essence of the label by Paula Thomas. The Sasha Pivovarova Thomas Wylde Spring/Summer 2011 campaign was photographed by the world renowned Greg Kadel.
Implications - No longer attracted to over exaggerated styles, consumers are looking for items that feature a subtler aesthetic. Products that contain a simple design are appealing to those who want to stay classic with their look. In order to attract more buyers, a company could focus on this.
What's Driving This Trend
- Subtle Chic
- Consumers are seeking products with a simple and understated design, creating an opportunity for companies to focus on subtler aesthetics.
- Gray Glamour
- The use of gray in fashion advertising can add edginess and glamour to a brand.
- Messy Chic
- The use of messy, natural-looking hairstyles in fashion advertising can capture a casual-cool vibe and appeal to consumers looking for a less polished look.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend of subtle, edgy design and incorporate gray tones and natural-looking hairstyles to appeal to consumers.
- Photography
- Photographers can experiment with the use of gray tones and edgy styling to create captivating and stylish visuals for fashion brands.
- Advertising
- Ad agencies can incorporate the gray glamour and messy chic trends into their campaigns to appeal to consumers seeking a more low-key and edgy aesthetic.
