Sarah Silverman's Indecent Proposal video asks the billionaire Sheldon Adelson to support Barack Obama with his $100 million, instead of Mitt Romney.
Comedy star Silverman notes that many billionaires are backing Romney this election season, but she hopes to change the mind of only one by offering to scissor him (with her bikini bottoms on, of course) if he switches allegiances. She links a website, 'Scissor Sheldon,' telling fans and supporters to sign the petition to 'Stop Sheldon' and to help the video go viral -- in an effort to get the message of this massive imbalance of funds across.
Even though her proposal may not be entirely serious, it is a certainly creative way to rally support.
Why This Trend Is Growing
- Political Comedy
- Disruptive innovation opportunity: Developing a political satire or comedy that exposes the massive imbalance of funds in election campaigns.
- Activism Attacks
- Disruptive innovation opportunity: Creating online activism campaigns through humorous, creative and edgy messages to enlighten and mobilize public opinions.
- Social Media Protests
- Disruptive innovation opportunity: Using social media platforms to launch online petitions and protests such as 'Scissor Sheldon', that use humor to critique and challenge power and unequal distribution of wealth in political campaigns.
Industries Being Reshaped
- Entertainment
- Disruptive innovation opportunity: Creating or supporting shows and videos that satirize the current political landscape and weave critical messages into comedic content.
- Digital Marketing
- Disruptive innovation opportunity: Developing humor-based advertising campaigns, as a way to engage a wide, young, and critical viewership during the current political campaigns.
- Social Media
- Disruptive innovation opportunity: Creating a social platform that enhances critical discussions, exposes corruption, and mobilizes audiences through humorous and witty content such as 'Scissor Sheldon'.
