Holiday-Specific Applications

The TELUS Santa Tracker Optik TV App Gives Plenty of Christmas Joy

As you count down to Christmas, be sure to put this new TELUS Santa Tracker Optik TV app in the stockings of those on your "nice list."

A festive interactive application, the TELUS Santa Tracker Optik TV app provides you with a variety of holiday-themed channels and stations. Customers can tune into Rudolph Radio or enjoy a holiday classic with Video On Demand. The Santa Tracker also lets kids follow Santa Claus as he travels around the globe on Christmas Eve.

Interactive Applications
Disruptive innovation opportunity: Develop personalized and interactive applications for different occasions and events throughout the year.
Holiday-themed Channels
Disruptive innovation opportunity: Create specialized channels that cater to the interests and preferences of users during specific holiday seasons.
Real-time Tracking
Disruptive innovation opportunity: Build applications that offer real-time tracking and updates for special events or activities.

Industries Being Reshaped

Entertainment
Disruptive innovation opportunity: Explore new ways to enhance the entertainment experience by integrating technology and immersive content.
Broadcasting
Disruptive innovation opportunity: Revolutionize the broadcasting industry by incorporating interactive features and personalized channels.
Tech Gadgets
Disruptive innovation opportunity: Develop innovative tech gadgets and devices that provide real-time tracking and interactive experiences.
SCORE
1.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 37%
Freshness 8%