The Bailissimo Traveling Bar, part of a promotion for Baileys Irish Cream, is a spectacle of color. The design, realized by Jump Studios of London, was focused on "communicating the concept of ‘infectious playfulness’ for Baileys."
Organically-shaped circular seating is at the base of draped translucent fabric tubes, and there are many pod-like areas for more private gatherings.
From Jump Studios: "The space is additionally embedded with colored heat or chip sensitive pads; once the drink is placed a colored ‘residue’ is left and as the people and drinks traverse the bar, this residue--or virus--is left behind and over time builds a patina or memory of activity."
When is the Traveling Baileys Bar coming to my neighborhood?
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Concept: Nomadic Barvertising
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Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: rooftop bars, high tech bars, and pop-up shipping container nightclubs.
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