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Plush Toy Mosh Pits

‘San Diego’ Video by Elos Arma Pushes New Music

— July 5, 2012 — Unique
Canada is at the forefront of the music scene with artists like Broken Social Scene, Drake and the Weeknd -- the just released video for ‘San Diego’ by Elos Arma is no exception.

There is certainly no shortage of creativity from the Torontonian quartet. Along with stellar vocals and a catchy chorus, the track's accompanying video is a spectacle of ambush hilarity.

It begins as a seemingly normal day for the band, until they proceed to plan and execute a display of costumed hardcore dance moves in various suburban public settings. The boldly attired ambush is a throwback to the days of MySpace and “moshing”, while remaining entirely relevant as plush is making a comeback -- thank you, Jeremy Scott and Adidas.

What is most appealing is the concept of having a cheeky video accompany the melodic indie pop. This pairing makes for an inescapably engaging show of talent.
Trend Themes
1. Plush Toy Moshing - New trend in music videos featuring costumed hardcore dance moves and plush toys in public settings.
2. Ambush Hilarity - The use of surprise and humor to create engaging and memorable moments in music videos.
3. Cheeky Video Pairings - Combining unexpected elements, like melodic indie pop and playful visuals, to create captivating and entertaining music videos.
Industry Implications
1. Music - Opportunity for musicians and artists to incorporate unique and creative elements in their music videos to stand out in the competitive music industry.
2. Toy - The revival of plush toys in popular culture opens up new marketing and branding opportunities for toy companies and retailers.
3. Fashion - Collaborations between fashion designers and musicians, such as Jeremy Scott and Adidas, can create innovative and eye-catching visuals in music videos, showcasing both industries' creativity and style.
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