Canada is at the forefront of the music scene with artists like Broken Social Scene, Drake and the Weeknd -- the just released video for ‘San Diego’ by Elos Arma is no exception.
There is certainly no shortage of creativity from the Torontonian quartet. Along with stellar vocals and a catchy chorus, the track's accompanying video is a spectacle of ambush hilarity.
It begins as a seemingly normal day for the band, until they proceed to plan and execute a display of costumed hardcore dance moves in various suburban public settings. The boldly attired ambush is a throwback to the days of MySpace and “moshing”, while remaining entirely relevant as plush is making a comeback -- thank you, Jeremy Scott and Adidas.
What is most appealing is the concept of having a cheeky video accompany the melodic indie pop. This pairing makes for an inescapably engaging show of talent.
There is certainly no shortage of creativity from the Torontonian quartet. Along with stellar vocals and a catchy chorus, the track's accompanying video is a spectacle of ambush hilarity.
It begins as a seemingly normal day for the band, until they proceed to plan and execute a display of costumed hardcore dance moves in various suburban public settings. The boldly attired ambush is a throwback to the days of MySpace and “moshing”, while remaining entirely relevant as plush is making a comeback -- thank you, Jeremy Scott and Adidas.
What is most appealing is the concept of having a cheeky video accompany the melodic indie pop. This pairing makes for an inescapably engaging show of talent.
