Sam's Club Launches ‘Neu Direction' Wine

By: Marissa Brassfield - Published: Nov 16, 2008 • References: walmartstores & luxist
It’s often exceedingly difficult to find certified fair-trade goods, especially at a place like Wal-Mart, Costco or Sam’s Club. However, Wal-Mart Stores has just announced the launch of Neu Direction, a certified fair-trade wine from Lujan de Cuyo near Mendoza, Argentina.

This year marks the first year of the Fair Trade Wine certification program in the United States, and Neu Direction is one of the first wines to achieve this distinction. Neu Direction Malbec will sell for about $10 a bottle at Sam’s Club. Stats for $10 Fair-Trade Alcohol Trending: Older & Mild
Research: 4,825 clicks in 392 w
Interest: 4 minutes
Concept: $10 Fair-Trade Alcohol
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: high end fair trade quality chocolate, making fair-trade goods feasible, and design blogger sofas.