The Samantha Gradoville by Emma Tempest Sunday Times Style editorial sees the ruby-red lipped Omaha, Nebraska native in a series of impressive and effervescent outfits/accessories from top high-class brands like Givenchy, Chanel, and Bally.
This is just another notch in the formidable and building belt of Samantha Gradoville. It was just last year when, in her first Milan Fashion Week, she was appointed the one to open and close the shows by much vaunted casting director, Russell Marsh.
If the Samantha Gradoville by Emma Tempest Sunday Times shoot is any indication, Marsh was only slightly ahead of the curve.
Implications - One of the most effective forms of marketing is sexually charged advertising. By luring consumers to your brand through their carnal desires, the company stands a good chance of attracting attention from potential consumers, critics of the ad's sexual content, and a controversy hungry media searching for a new story. All three are essential in establishing brand awareness.