Edgy Doll-Like Editorials

The S Magazine Spring/Summer 2013 Photoshoot Stars Heather Marks

Model Heather Marks might not be like any doll found on the shelf or bed of a little girl's room, but she does have some doll-like qualities in the S Magazine Spring/Summer 2013 editorial. Her exaggerated eyes courtesy of makeup artist Genevieve Lenneville and her short bob by hairstylist Nicolas Blanchet lend themselves to such a comparison, but they have each added a dark edge that is purely punk.

Lensed by Montreal-based photography duo Leda & St. Jaques, the S Magazine Spring/Summer 2013 editorial showcases outfits that were put together by stylist Cary Tauben. She pulled pieces from the likes of Chanel, Louis Vuitton, Michael Kors, Hermes, Gucci and more to create a glamorous feminine wardrobe.

Doll-like Aesthetic
The doll-like qualities of model Heather Marks in the S Magazine editorial present an opportunity for the fashion industry to explore a new aesthetic that combines femininity with a dark edge.
Exaggerated Makeup
The exaggerated eye makeup seen in the S Magazine editorial suggests a trend for bold and creative makeup looks that push the boundaries of traditional beauty standards.
Montreal-based Photography
The use of Montreal-based photography duo Leda & St. Jaques in the S Magazine editorial highlights a growing trend for local photographers to collaborate with international fashion publications.

Where This Applies

Fashion
The fashion industry can tap into the doll-like aesthetic showcased in the S Magazine editorial to create innovative designs that appeal to a younger, edgier demographic.
Beauty
The exaggerated eye makeup in the S Magazine editorial presents an opportunity for the beauty industry to develop new products and techniques for creating bold and dramatic looks.
Photography
The use of Montreal-based photography duo Leda & St. Jaques in the S Magazine editorial signifies a demand for local photographers in the fashion industry, opening up opportunities for collaborations and creative partnerships.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 69%
Freshness 8%

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