The Russian Vodka Distillers have released a new campaign to promote their social responsibility as an alcohol manufacturer. The organization teamed up with M&C Saatchi, Russia to come up with this unique print campaign.
The Russian Vodka Distillers campaign features one for men and for women. The ads, which have been translated to English, state that for a male, excessive consumption of alcohol will lead to less masculinity, belly growth, enlarged lacteal glands and decreased potency. If you happen to be a woman, then you may see a loss in your femininity, which will lead to facial and body odor.
I'm not sure if the facts in this campaign are 100 percent accurate, but the visuals do a good job at getting people's attention.
Stats for Sex-Changing Ads
Trending: Older & Warm
Research: 3,211 clicks in 268 w
Interest: 3.7 minutes
Concept: Russian Vodka Distillers
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
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