Apprentice
"We make the little sh*t better," say the watchmakers at Nixon, And after seeing their newest design, we can't help but agree. Stylish, water-resistant and precise, the Rotolog is one of our favorite new timepieces. The watch boasts impressive-sounding technology ("custom right-read Direct Time Japanese quartz with LED") and a sleek inlay of real walnut wood in stainless steel, and it's available from Nixxonnow.com for an affordable $200." - Cool Hunting

Implications - As popular aesthetic continues to evolve, it is imperative that businesses and companies stay up-to-date on the latest contemporary designs in order to generate a profit. Organizations that can keep up with modern appeal as well as provide functionality, will fare in today's society amongst the consumption-driven individuals.