Ronan and Erwan Bouroullec created the unexpected seating arrangement with a fiberglass shell and steel frame covered in stretchy fabric. The quilt look is achieved with pockets of foam inserted into the cover.
Implications - In spite of the recent wave of highly stylized products, comfort is one feature that will always be important for consumers. No matter what the product or service is, businesses must acknowledge that shoppers' comfort is important above all else. Companies should keep this in mind when creating their products.