This photo set shot by Dalibor Konopac is called 'Romulus and Remus.' It depicts the infamous brothers who founded ancient Rome in a modern setting. Under the fashion direction by Paul Brun, Romulus and Remus have traded in their togas for teeny briefs, and their minions are similarly scantily-clad.
Click through the gallery for more images of Dalibor Konopac's 'Romulus and Remus,' and be sure to see some other ancient Greco-Roman innovations below.
Implications - There are few ways that draw attention to a brand more than overt sexual advertising. By appealing to the consumer desire for carnality, the company establishes itself as one that isn't afraid to toe the lines of good taste if they believe it leads to great marketing. This is the kind of fearlessness that attracts discerning consumers.
Key Themes Behind This Trend
- Overt Sexual Advertising
- Using explicit sexuality in advertising to attract attention and establish daring brand identity.
- Modernizing Historical Figures
- Updating iconic historical figures to resonate with contemporary audiences through visuals and styling.
- Innovations in Ancient Greco-roman Themes
- Exploring new and creative ways to reinterpret and represent ancient Greco-Roman cultures.
Where This Applies
- Fashion
- Opportunity for fashion brands to push boundaries and create bold, provocative campaigns.
- Marketing and Advertising
- Potential for companies to use explicit sexuality in advertising as a strategy to stand out and appeal to targeted consumers.
- Art and Photography
- Space for artists and photographers to reimagine historical figures and create visually striking representations.
