Its rare that I look upon dishware as more than just standard meal servers. Although incredibly simple, the Richard Ginori ‘Broken’ Dinnerware collection is full of character, wit and style.
Implications - In the last few years, there has been an increased importance placed on stylistic originality. One of the most effective ways a company can capitalize on this is by investing in a commonly used household product but altered to include a novelty design. By offering consumers an alternative to their standard, every day fare, they stand a good chance of attracting interest from consumers seeking spice in the mundane aspects of their lives.