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Returnable Cars

Lose Your Income? Return Your Hyundai

 

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Going Like Sixty
Going Like Sixty
 2,882 Trends
8.5 MM Views
1,499 Comments

Superstar

Your car is on life support and your job future unclear. Sound familiar? Does this make you a new car buyer? Not likely - unless you could return the car if you lose your job.

Hyundai is telling Americans just that. The “Hyundai Assurance Program” says if you lose your job or get disabled or experience any other misfortune that leads to a loss of income, you can take the car back to the dealer. No questions asked.


 Score:
3.8 		Peaked and Mild
2,790 Clicks in
57 w 0 d 12 hr 6 min
Pub: Jan 5, 09

REFERENCES
mediabistro

 TAGS
autos,  branding,  business,  marketing,  publicity stunts

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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Returnable Cars or comment about Lose Your Income? Return Your Hyundai.

Marissa Brassfield on Jan 5, 09  3,842 Trends   4,574 Comments
I think this is a nice idea. Perhaps it isn't good for business, but it's a nice goodwill gesture.
Marissa Brassfield on Jan 5, 09  3,842 Trends   4,574 Comments 0


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