Suppose Design Office contributes to the concept of shoppable hospitality with hotel koé — a retail hotel, located in Tokyo. The arrangement of this new gem in the district of Shibuya is truly a lesson in leveraging a brand's popularity to create a multifunctional platform for business operation. Originally a fashion apparel brand, koé is expanding into the hospitality industry with poise and vigor.
Suppose Design Office embraces the music and culture of the neighborhood. The retail hotel offers the option for customers to grab a bite and even attend live music and dance events on the weekend on the first floor. The second level is where people can shop the koé brand and the third is where the hotel rooms are located.
Photo Credits: Kenta Hasegawa
What's Driving This Trend
- Shoppable Hospitality
- The fusion of retail and hospitality creates opportunities to increase revenue streams and offer an enhanced customer experience.
- Multifunctional Platforms
- Creating a space that serves multiple purposes attracts a wider audience and provides versatility in business operations.
- Brand Extensions
- Expanding a brand into different industries allows for brand recognition and new revenue streams.
Who This Affects Most
- Retail and Hospitality
- The combination of retail and hospitality creates opportunities for creating unique experiences and increasing revenue.
- Fashion and Hospitality
- Fashion brands can expand their brand recognition and revenue streams by entering the hospitality industry.
- Entertainment and Hospitality
- Combining entertainment and hospitality allows for diversified offerings and attracting a wider audience.
