What is the trend of retro-vision filters?

Creating vintage filters for real life photos opens up opportunities in augmented reality and nostalgic marketing campaigns.

What is the trend of interactive branding?

Mobile applications that give customers a hands-on experience with a brand can increase engagement and loyalty.

What is the trend of nostalgia marketing?

Tapping into consumers' desire for nostalgic experiences, such as vintage filters, can attract a loyal audience and increase brand recognition.

What are the implications for the eyewear industry?

Eyewear companies can innovate by incorporating interactive and personalized elements into their marketing strategies.

What are the implications for the photography industry?

Providing unique and retro experiences for photography enthusiasts can create a loyal customer base and drive sales.

What are the implications for the mobile applications industry?

Mobile app developers can partner with brands to create interactive experiences and drive brand awareness through social media sharing.

Retro-Inducing Sunglasses : Ray Ban Sunglasses

Retro-Inducing Sunglasses

These Ray Ban Sunglasses Will Retro-ize Your Photographs

Tia Clarke — February 24, 2013 — Fashion

References: facebook & adverblog

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The Ray Ban sunglasses brand had a bright idea recently when it decided to make the world's first real world retro filter. Fans of the iconic hip fashion accessory can download a mobile application that will literally show them the world through rose tinted glasses, or Ambermatic sunglasses in this case.

Members of the public are encouraged to send a digital image, using the mobile application to Ray Ban's flagship store in London, England. Like magic the Ray Ban machine will re-take your photo through a pair of their Ambermatic lenses and send the retro-ized image back.

This is a clever marketing device that ties in with the popularity of retro-izing images and using vintage filters for Instagram photos. Now you can relive your favorite memories as if you were in a Lana Del Ray movie.

Trend Themes

Retro-vision Filters — Creating vintage filters for real life photos opens up opportunities in augmented reality and nostalgic marketing campaigns.
Interactive Branding — Mobile applications that give customers a hands-on experience with a brand can increase engagement and loyalty.
Nostalgia Marketing — Tapping into consumers' desire for nostalgic experiences, such as vintage filters, can attract a loyal audience and increase brand recognition.

Industry Implications

Eyewear — Eyewear companies can innovate by incorporating interactive and personalized elements into their marketing strategies.
Photography — Providing unique and retro experiences for photography enthusiasts can create a loyal customer base and drive sales.
Mobile Applications — Mobile app developers can partner with brands to create interactive experiences and drive brand awareness through social media sharing.

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