The Ray Ban sunglasses brand had a bright idea recently when it decided to make the world's first real world retro filter. Fans of the iconic hip fashion accessory can download a mobile application that will literally show them the world through rose tinted glasses, or Ambermatic sunglasses in this case.
Members of the public are encouraged to send a digital image, using the mobile application to Ray Ban's flagship store in London, England. Like magic the Ray Ban machine will re-take your photo through a pair of their Ambermatic lenses and send the retro-ized image back.
This is a clever marketing device that ties in with the popularity of retro-izing images and using vintage filters for Instagram photos. Now you can relive your favorite memories as if you were in a Lana Del Ray movie.
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