Featherweight Eyeglasses

The Ray-Ban Light Ray Frames are Thinner and Stronger

For those who can't stand contact lenses, the Ray-Ban Light Ray eyeglasses will prove to be a great alternative to the heavy frames out on the market right now. Although many people use contact lenses for aesthetic reasons, many others wear them to replace the discomfort heavy eyeglasses have on the tops of noses and ears. The Ray-Ban Light Ray frames, however, are the lightest ones this brand has ever created, providing relief for those who hate to touch their eyes and yet can't stand the heaviness weighing down their face as well.

Made out of corrosion-resistant Titanium Alloy, the Ray-Ban Light Ray eyeglasses are devoid of screws and welding while featuring a monoblock hinge. Weighing no more than 1.7 grams, it is available in five colors: silver, gold, orange, black and blue.

Ultra-light Frame
Thin and lightweight eyeglass frames are disrupting the traditional heavy eyeglass market.
Titanium Eyewear
Eyeglasses made from titanium alloy are disrupting the materials used in traditional eyewear.
Monoblock Hinge
Eyewear with a monoblock hinge is disrupting the use of screws and welding in traditional eyeglass construction.

Who This Affects Most

Eyewear
The eyewear industry is experiencing a disruption in traditional design and materials with the emergence of ultra-light and titanium frames.
Optical Retail
Optical retailers are offering disruptive frame designs that provide comfort and alternatives to traditional heavy frames.
Medical Devices
Thin and lightweight eyeglass frames provide an alternative medical device for those who can't or don't want to use contact lenses.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 18%
Freshness 8%

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