Brandvertising Goes Permanent with the Ray-Ban Viral Video

By: Joanne Lam - Published: Jan 29, 2010   Updated: Jul 19 2011 • References: flickr & viralblog
Brand advertising just got a lot more permanent. The Ray-Ban viral video is the sunglasses brand's latest campaign, and it involves someone actually getting Ray-Ban glasses tattooed onto his face.

The “glasses” may be fashionable, but I don't think I'd have anything permanently tattooed on my face for any amount of money. I don't even wear glasses! Check out the squirm-worthy Ray-Ban viral video and photos of the tattooing process above.

Implications - This guy must really be devoted to his Ray's; he'll be wearing them in job interviews, family dinners and first dates. Needless to say, this is one cool cat who always wears his sunglasses at night. Stats for Tattooed Sunglasses Trending: Older & Buzzing
Research: 14,720 clicks in 329 w
Interest: > 3 minutes
Concept: Tattooed Sunglasses
Related: 83 examples / 64 photos
Segment: Males, 12-55
Comparison Set: 30 similar articles, including: 3d tattoo photography, chanel tattoos, and twilight tattoos.