Keep cool this summer with the Rapsodia SS 2011 campaign, featuring flowing waterfalls and a gorgeous cottage set.
Consisting of casually chic fashion pieces, the series captures the fun-filled summer days spent by clear waters and blue skies. These fresh summer outfits will undoubtedly leave you yearning for the remaining days of hot weather to the season. Check out the featured gallery and see the Rapsodia SS 2011 campaign for yourselves.
Implications - Many of today's consumers choose to invest both their time and money into products based on the set of feelings or emotions they hope the products will generate. Businesses that are able to provide a relaxing and peaceful experience will appeal to those consumers in need of a brief escape from daily responsibilities.
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Concept: Rapsodia Ss 2011
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Segment: Females, 12-55
Comparison Set: 43 similar articles, including: relaxed boho fashion, fierce feathered fashion, and fresh-faced fashion photography.
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