If you're a big fan of the color purple, you'll probably also love the Purple Store, an online store with a home base in Seattle, Washington. There, you'll find every kind of product you can think of -- and it's all only in one shade. From bandages to briefcases, wallets and Christmas trees, the Purple Store has it all.
Implications - Brick-and-mortar retailers are enduring an onslaught of obstacles, from the recession to the advent of online shopping. Novelty stores that cater to a very select target market may offer a solution. By addressing an unusual niche -- in this case, purple products -- these retail shops may be able to convert curious pedestrians into diehard customers.
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