Teaming up with NYC boutique Reed Space and Hawaiian sneaker shop KICKS/HI, Publish Brand is releasing four limited edition caps that show off the personality of each of these incredible brands. The Publish Brand line consists of two snap-back caps and two five panel hats, one of each style designed by each of the partnering shops.
Reed Space's snap-back design uses a muted floral pattern that looks like it could be ingredients for a witch's brew (in a good way.) The five panel design has a cheetah-like floral pattern on it bringing to mind an urban jungle motif.
The KICKS/HI caps have a laid-back feel and use vivid colors. The five panel design is a floral print with bright colors that could be made out of your grandmother's couch (again, in a good way.) The snap-back design uses bold colors and looks like a mix between a large Cowichan print and the sewing machine exploding.
Publish Brand has delivered a stylish selection of unique and exclusive caps with this collaboration effort. The hats are to be sold only in the Reed Space and KICKS/HI boutiques starting on July 13, 2012 for a limited time.
What's Driving This Trend
- Collaborative Limited Edition Fashion
- The partnership between Publish Brand, Reed Space, and KICKS/HI in creating limited-edition hats demonstrates a trend towards collaborations for exclusive products.
- Eclectic-patterned Caps
- Eclectic and bold patterns, such as those used in the limited-edition Publish Brand hats, are becoming increasingly popular in the fashion industry.
- Localized Fashion Distribution
- Requiring the limited-edition hats to be sold only in Reed Space and KICKS/HI boutiques highlights a growing trend towards localized distribution in the fashion industry.
Who This Affects Most
- Fashion
- The fashion industry can take advantage of the trend of limited edition collaborative products to create exclusive collections.
- Retail
- The retail industry can take advantage of localized distribution of exclusive products to draw customers into physical stores rather than relying solely on online sales.
- Marketing
- The marketing industry can use limited edition collaborations to target niche audiences and create hype and excitement around exclusive products.
