The Publicis Conseil LICRA Campaign Ruffles a Few Feathers

By: Armida Ascano - Published: Nov 4, 2010 • References: adsoftheworld & adsoftheworld
The controversial Publicis Conseil LICRA campaign is focused around racial stereotyping. Publicis Conseil has decided to convey the strong LICRA message of equality with shockvertising. Images of ethnic babies in the nursery dressed as little maids, cross guards and construction workers follow the tagline "Your skin color shouldn't dictate your future."

Though the ads are speculated as "inappropriate," the message is undeniably strong and causes an instant emotional response. I'd say the Publicis Conseil LICRA campaign is a success. Stats for Controversial Infant Occupations Trending: Older & Buzzing
Research: 25,811 clicks in 290 w
Interest: 4 minutes
Concept: Publicis Conseil Licra
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: eerie infant sculptures, logo-branded babies, and 20 baby infant costumes.