Every 45 seconds, a man dies of prostate cancer. In an effort to rewrite this narrative, Prostate Cancer UK released a stunningly emotional commercial that celebrates men, while highlighting those who are lost far too early to the disease.
The campaign's video is comprised largely of at-home videos, that include cellphone clips of simple moments, and viral videos that had a global reach. Some of the viral footage in the commercial includes the wheelchair-bound man at a Coldplay concert in Dublin, who was hoisted above the audience by concert go-ers. Another powerful moment included in the commercial was filmed at the London marathon, when a runner stopped to help a struggling athlete make it across the finish line.
The remainder of the ad is filled with simple moments like a same-sex couple sharing a kiss, or a father and his son painting a fence together.
What's Driving This Trend
- Emotional Cancer Awareness Ads
- Opportunity for brands to create impactful and emotional advertisements that bring awareness to cancer.
- User-generated Content in Advertising
- Potential for brands to incorporate user-generated content to convey authentic and relatable messages about cancer.
- Promoting Inclusivity in Commercials
- Chance for brands to showcase diverse representations of relationships and families affected by cancer in their advertisements.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to create impactful campaigns for cancer awareness.
- Healthcare
- Potential for healthcare organizations to collaborate with ad agencies to spread awareness about cancer and promote early detection.
- Film and Entertainment
- Chance for film and entertainment industry professionals to produce documentaries or short films that shine a spotlight on the impact of cancer on individuals and families.
