Tracking Product Placement in Movies

By: Cecilia Biemann - Published: Oct 17, 2008 • References: a2591.blogspot & etre
Created by Antrepo Design Industry, these altered posters are replicas of actual movie posters which only contain the title and the list of brands with featured products placed in the film.

Until it is highlighted in such an obvious way, the amount of brands that are tied into movies largely goes unnoticed. It's astounding to see them emphasized like this. For example, I'm sure very few people realized that so many brands were integrated into 'The Bourne Ultimatum' while they were watching the movie. Stats for Brand-Integrated Film Posters Trending: Older & Chilly
Research: 5,029 clicks in 397 w
Interest: 4 minutes
Concept: Brand-Integrated Film Posters
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: how product placement will fund the future of movies., product placement in video games, and product placement in news casts.