Picking Winners With Google Trends

By: Alex Covert - Published: Jun 10, 2008   Updated: Jun 1 2011 • References: techcrunch
Google Trends lets you see the relative popularity of different search terms in graph form. TechCrunch brings up an interesting point - can the search terms of the pre-election masses predict our next President? I remember hearing something about a search engine being able to accurately predict the outcome of American Idol. Why not apply this seem technique to see our future commander-in-chief? 

Implications - With social media sites such as Google and Twitter becoming more frequently used, many industries should consider investing money into their online presence. The current tech-savvy generation commonly turns to online media outlets and search engines as their most up-to-date source of news. Through implementing an appealing website and online presence, popular search engines will be more likely to link queries related to your product, service or industry to your website. Stats for Presidential Election 2.0 Trending: Older & Chilly
Research: 2,254 clicks in 415 w
Interest: 4 minutes
Concept: Presidential Election 2.0
Related: 46 examples / 35 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: balanced fast food menus, ergonomic crossbody pillows, and insect-proof jackets.