The 'Politics of the Social Web' infographic is an interesting interpretation of Facebook 'Likes' to determine (to some degree) a Facebook users political allegiance and participation. Whether it holds any degree of accuracy is in the eyes of the beholder, but it does pose a fascinating view of economics.
Taking a quick look at the graphic, the creators have compiled what people like and contrasted it with how affluent they are to determine their political interests. This, to be honest, is not a fool-proof method, but it does show an interesting side of the affluent.
According to the 'Politics of the Social Web' graphic, you are more likely to be an engaged democrat if you 'Like' Buzzfeed, Gmail, Google, Wikipedia, YouTube and Wordpress. In contrast, the less-engaged democrats include Angry Birds users, Etsy, Tumblr and Reddit. Facebook is neutral ground between the two, and the engaged Republicans hold sway over Paypal, Ebay, LinkedIn and Twitter. The less-engaged Republicans are more likely to like Farmville, Pinterest and Amazon.
What Makes This Trend Stand Out
- Political Data Mining
- Companies can use social media analytics to gain insights on consumers' political behavior and preferences.
- Affluence and Politics
- People's economic status can be an indicator of their political leanings and level of engagement.
- Social Media Polarization
- Social media platforms can create echo chambers that reinforce political beliefs and increase polarization.
Sectors Adopting This
- Political Consulting
- Political consulting firms can use data mining to identify key voting demographics and develop more effective campaign strategies.
- Social Media Marketing
- Social media marketing firms can use analytics to identify the political leanings of their target audience and tailor their messaging accordingly.
- Market Research
- Market research firms can incorporate social media data into their studies to gain deeper insights into consumer behavior and preferences.
