This simple ad makes the message hit home and will also bring a smile to your face: a donation cup with â€œPlease give generously, wankers,â€ printed across the front. A winning combination when it comes to promoting any charity. The term â€œwankerâ€ made this a slightly controversial ad, but surely that is the whole point. The donation cup ad was created by UK-based Caspa Marketing.
Implications - One of the best ways for a company to draw attention to its brand is by creating a controversial ad campaign. The campaign can either be serious or comedic, but as long as it contains some controversial aspect, it stands a good chance of being viewed by fans of the brand, critics of the commercial and the mainstream media.
Stats for Offensive Charity Promotions
Trending: Older & Chilly
Research: 2,674 clicks in 399 w
Interest: 4 minutes
Concept: Offensive Charity Promotions
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: controversial billboards, tom ford's racy new ad, and controversial ad bans.
Offensive Charity Promotions
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