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Controversial Donation Cup Ad

By: Cowbag - Published:   Updated: Jun 9 2011 • References: chipshopawards & aboutcolonblank
This simple ad makes the message hit home and will also bring a smile to your face: a donation cup with “Please give generously, wankers,” printed across the front. A winning combination when it comes to promoting any charity. The term “wanker” made this a slightly controversial ad, but surely that is the whole point. The donation cup ad was created by UK-based Caspa Marketing.

Implications - One of the best ways for a company to draw attention to its brand is by creating a controversial ad campaign. The campaign can either be serious or comedic, but as long as it contains some controversial aspect, it stands a good chance of being viewed by fans of the brand, critics of the commercial and the mainstream media.

Stats for Offensive Charity Promotions Trending: Older & Chilly
Traction: 2,590 clicks in 319 w
Interest: 4 minutes
Concept: Offensive Charity Promotions
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: controversial billboards, tom ford's racy new ad, and controversial ad bans.