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Piaggio MP3 Hummer Edition is Bizarre Cross-Branding At Its Finest

By: Marissa Brassfield - Published: Jan 1, 2009   Updated: Jul 11 2011 • References: piaggiousa and jalopnik
This Piaggio MP3 Hummer Edition is cross-branding at its most bizarre. After all, you drive a Hummer to be able to off-road with the best and the baddest, to ford 1-1/2 feet of water, for the centrally inflating and deflating tires, for the thrill of driving nearly the same automotive marvel that powers soldiers worldwide--in short, to do everything this three-wheeled Piaggio MP3 Hummer Edition motor scooter can't do.

Implications - Products equipped with the ability to meet a wide range of consumer tastes and preferences will see large returns in today's society. In order for businesses to remain at the forefront of cutting-edge in today's society, it is imperative that their products retain the attention of consumers.