For a new calendar for one of their clients, Photoworkers decided to venture into the bathroom.
The bathroom calendar attacks the taboo of the bathroom, with models posed sitting on the toilet in provocative and not-so-provocative ways. The Photoworkers calendar makes a good attempt at being provocative and attacking the taboo, though whether it's a calendar to hang on your wall is a different question.
Implications - Paparazzi are known for snapping shots of well-known celebrities with short skirts and without underpants, and consumers are consistently amused. Although this photography capitalizes on the scandal of a fall from grace, it also associates the clothing with a VIP touch. By incorporating scandalous glamor into a product, companies can appeal to consumers fascinated with celebrity culture.
Stats for Toilettography
Trending: Older & Warm
Research: 46,269 clicks in 361 w
Interest: 4 minutes
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: cutting edge restrooms, luxury portable bathrooms, and polaroid cameras in lieu of mirrors.
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